Investigating the acceptance of mobile health application user interface cultural-based design to assist Arab elderly users

Abstract

Mobile health (m-health) applications are a way to provide solutions to the non-availability of physical health services in the Arab world. However, end users of m-health around the world have their cultural and personal differences that distinguish them from others. Studies suggest that culture is an essential component of the success of any product or technology usage. In view of this, the study investigated acceptance towards mobile health application User Interface (UI) designed for Arab elderly users based on their culture. The TAM model formed the theoretical basis upon which a quantitative design was adopted, with a questionnaire as data collection instrument from 134 participants. The findings showed that perceived Ease of Use (PEOU) and Attitude Towards Use (ATU) had a significant positive influence on Behavioural Intention (BI) to use mobile health application User Interface. Overall, the results indicated that Arab elderly users found the mobile health application UI as acceptable due to its cultural-based design. To improve designs of mobile applications UI targeting elderly users, it is vital to gain insight into cultural aspects that influence the usability of mHealth application UI as well as insights into their personal characteristics and experiences.