Cryptonight mining algorithm with yac consensus for social media marketing using blockchain

Abstract

Social media is a platform in which user can create, share and exchange the knowledge/information. Social media marketing is to identify the different consumer's demands and engages them to create marketing resources. The popular social media platforms are Microsoft, Snapchat, Amazon, Flipkart, Google, eBay, Instagram, Facebook, Pin interest, and Twitter. The main aim of social media marketing deals with various business partners and build good relationship with millions of customers by satisfying their needs. Disruptive technology is replacing old approaches in the social media marketing to new technology-based marketing. However, this disruptive technology creates some issues like fake news, insecure, inconsistency, inaccuracy and so on. These issues contribute economic instability in the society, diminishing the level of trustworthy. To overcome these issues, this paper we present blockchain as disruptive technology for social media marketing. Blockchain plays a vital role on social media marketing by providing secure to the company page in the website. The properties of disruptive potential of blockchain on social media marketing is transparency, security, reliability and immutability. This paper presents a new framework for disruptive technology in blockchain social media marketing using fusion of CryptoNight mining algorithm with YAC consensus algorithm [BCDSMM-CNYAC]. This mining algorithm provides high CPU efficiency, high dimensionality of secure and detecting falsifying data attack in the social media marketing. For the data analysis we proposedANOVAanalysismethod regarding to the factors of age, time, frequency visiting times of social media platform. For reliability analysis of data Cronbach's alpha tests are implemented.