Visual video communication design of social campaign zero waste lifestyle

Abstract

The research goal was to design a motion graphic video about the "Junks Free"Zero Waste Lifestyle to give more communicative and effective education to the audience. The design method applied was using creative strategies, having young adults in Jakarta as the main target. The design was being adjusted with the visual strategy, which was taken up daily activities that gave the effect to the environment as the concept. It also adapted motion graphic and metaphoric theory in content presentation. The result of the design shows that the understanding of waste problems, such as the negative effect of it, will be more effective when using visual rather than text dominant.