The last two decades have seen a dramatic rise in South Korean cultural exports, driven by the hallyu phenomenon, or Korean Wave, of increased global interest in South Korean culture. At the center of this trend is the South Korean pop music, or K-pop, industry,...
CITATION STYLE
Bartholomew, S., & Nadasdi, J. (2022). Managing Global Expansion in the K-Pop Industry: Strategic Lessons from YG Entertainment (pp. 239–257). https://doi.org/10.1007/978-3-030-87621-0_9
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