Multinational Corporate Strategy and Organization: An Internal Market Perspective

  • Birkinshaw J
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Abstract

The objective of this chapter is to describe and interpret some of the recent changes observed in the strategy and organization of large multinational corporations (MNCs). The argument is that there have been a number of important but subtle changes over the last...

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APA

Birkinshaw, J. (2000). Multinational Corporate Strategy and Organization: An Internal Market Perspective. In The Globalization of Multinational Enterprise Activity and Economic Development (pp. 55–79). Palgrave Macmillan UK. https://doi.org/10.1057/9780230599161_3

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