The Role of Business Process Agility and Value Co-Creation in Creating a Significant Relationship Between Networking Capability and Marketing Performance

Abstract

The purpose of this research is to examine the role of business process agility and value co-creation in creating a significant relationship between network capabilities and marketing performance in construction companies in Java. The research method was carried out quantitatively by collecting data by distributing questionnaires through electronic forms and printed formats which was delivered directly to respondents, where the respondent was a manager or director working in a contractor company on the island of Java. The sampling technique was carried out purposively based on the criteria of a manager or director working for at least five years in a contractor company on the island of Java. Based on these criteria, there are 201 company's managers or directors. The obtained atawere analyzed using statistical software AMOS 22. The results showed that network capability have had a positive and significant effect on value co-creation and business process agility. Value co-creation has a positive and significant effect on marketing performance. Likewise, business process agility had a positive and significant effect on marketing performance.