Abstract
1. Aufl. 3-409-11908-6 Markenpolitik Strategisches Management
Cite
CITATION STYLE
APA
Esch, F.-R., Klein, J. F., Knörle, C., & Schmitt, M. (2014). Customer Touchpoint Management für Corporate Brands umsetzen. In Corporate Brand Management (pp. 427–448). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-8349-3862-6_23
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