“Coaching boys into men”: A social norms change approach to sexual violence prevention

Abstract

This chapter discusses a specific and promising school and community-based prevention intervention-the Coaching Boys into Men (CBIM) program. CBIM trains athletic coaches to talk with their adolescent male athletes about respect, nonviolence, healthy relationships, and positive bystander behaviors with the goal of reducing sexual and dating violence. Findings from rigorous evaluation studies of this program highlight the importance of addressing social norms change and gender equity in sexual violence prevention efforts.