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Auf dem Weg zum Digitalen CRM (dCRM) – Die Transformation des Kundenmanagements

  • Stadelmann M
  • Schäfer P
  • Tüscher P
DOI: 10.1007/978-3-658-27016-2_2
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Stadelmann, M., Schäfer, P., & Tüscher, P. (2020). Auf dem Weg zum Digitalen CRM (dCRM) – Die Transformation des Kundenmanagements (pp. 29–52). https://doi.org/10.1007/978-3-658-27016-2_2

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