Model’s Age and Target’s Age: Effects on Emotions towards and Beliefs about an Ad

Chevalier, C., & Lichtlé, M.-C. (2017). Model’s Age and Target’s Age: Effects on Emotions towards and Beliefs about an Ad. In Advances in Advertising Research (Vol. VII) (pp. 133–150). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-15220-8_11