Peran Komunikasi Penyuluh Lapangan dalam Pembangunan Agribisnis Ternak Itik di Kabupaten Brebes

Abstract

This research aims to optimize the role of the farm extension has a important role for the duck agribusiness development. This research was conducted using a subjective approach to qualitative data. Data were collected using in-depth interviews, direct surveys, and literature were expected to support research activities. Interviews were conducted with farm extension as well as the local farmers in three sub-districts were selected by random sampling. Data analysis using descriptive methods to determine the effectiveness of communication by government farm staff in Brebes. From interviews and field surveys, then formulated a model of effective communication by using SWOT analysis. The SWOT analysis as a basis for decision making for the development of duck agribusiness in Brebes. It was concluded that the success of education was determined by the model of communication made by farm extension and adapted to the needs of farmers, namely the accuracy of the materials, methods, and media used. Farm extension has a very important role in the development of duck agribusiness in Brebes. This was supported by good personal communication between farm extension with duck farmers in Brebes.