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Die regionale Clustermarke als Konzept strategischer Markenführung

  • Kaminski S
Gabler, (2009), 101-148
DOI: 10.1007/978-3-8349-8252-0_4
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Kaminski, S. (2009). Die regionale Clustermarke als Konzept strategischer Markenführung. In Die regionale Clustermarke (pp. 101–148). Gabler. https://doi.org/10.1007/978-3-8349-8252-0_4

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