Innovation as a Mediator on the Assessment of Market Orientation, Training, Social Network, Access to Finance and Women Business Performance in the North-Western Nigeria: A Proposed Framework

Abstract

Studies in the field of entrepreneur business SMEs report to have contribute 46% of Nigerian GDP and men contributed to the economic growth more than women counterpart while women constitute more than half of Nigeria population therefore, this study seek to proposal the mediating role of innovation on the influence of market orientation, training, social network, access to finance on women business performance with the inclusion of micro enterprise because women constituted more than three third of the population of micro businesses and the introduction of innovation as a mediator is to see how women can use modern technology in improving their business performance.