Social networks in 20 minutos, the one survivor of free distribution press in Spain

Abstract

Free press and social networks have become two important phenomena in the last two decades in the media landscape. Since 1995, when Metro started to be distributed, the public has the possibility of receiving a free information product entirely financed by advertising. With the rise of social networks and their incorporation to media, communication flows become fully bidirectional. Taking 20 Minutos as a case study-the one survivor of the free press in Spain-it is analyzed how to influence citizens’ contributions in the configuration of news. For this, we explored the paper and the web, and the presence and use in 2015 of social networks. Apart from providing a snapshot of the presence of the mark on social media, we summarized the effects that this new media landscape poses to media and audiences.