Abstract
We investigated the effects of adding a premium private label product to a choice set of two competing products (a premium brand and a traditional private label). Furthermore, our results show that the manipulation of the pricing of the premium private label influences consumer choice and evaluation of specific product attributes of all products in the choice set.
Author supplied keywords
Cite
CITATION STYLE
Steinmann, S., Fonferek, K. M., & Schramm-Klein, H. (2018). The Impact of Pricing on Consumer Decision-Making for and Evaluations of Premium Private Labeled Brands in Grocery Retailing. In Springer Proceedings in Business and Economics (pp. 143–149). Springer Science and Business Media B.V. https://doi.org/10.1007/978-3-319-92084-9_16
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
