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Into the Metaverse: Technological Advances Shaping the Future of Consumer and Retail Marketing

  • Shahriar H
Springer International Publishing, (2024), 55-75
DOI: 10.1007/978-3-031-33246-3_4
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Abstract

… In a similar vein, the participatory nature of web 2.0 has already patterned our lives, with web 3.0 similarly being poised to manifest a significant restructuring of society. As a new medium…

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Shahriar, H. (2024). Into the Metaverse: Technological Advances Shaping the Future of Consumer and Retail Marketing. In The Future of Consumption (pp. 55–75). Springer International Publishing. https://doi.org/10.1007/978-3-031-33246-3_4

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