The Media and the Imaginary Community

Abstract

This chapter investigates how Kerrang! magazine, a key part of the metal media, creates an imaginary community of hard rock and metal fans. Using semiotic analysis, the author extrapolates four myths that are forged in the letters pages: two that are presented by the magazine as being common sense values of the community (equality and authenticity) and two that are less obvious, the groupie and the warrior, which determine how women and men are portrayed. These myths work together to depict the imaginary community as ideologically invested in maintaining the masculinity of the genre at the expense of femininity. Hill argues that dominant representations of women in the imaginary community render them as adjuncts to the real members of the community—the men—and this has damaging consequences.