The Influence of Price and Promotion to Trust and Purchasing Decision: A Case Study at Aportil IP, Timor-Leste

Abstract

This study aims to analyses the influence of price and promotion to trust and purchasing decision, a case study at Aportil IP, Timor-Leste. The study sample utilizes “Purposive Sampling” which aims to collect sample from selective people that fulfil the criteria. Researcher distributed questioner to service users of Berlin Nakroman ferry cruise voyage. The result reveals that 1) Price influences positively and significantly to the trust in APortil IP, Dili Timor-Leste will not be accepted or rejected. 2) Promotion positively and significantly influences to the trust at Aportil IP, Dili Timor-Leste can be accepted. 3) The price positively and significantly influence to purchasing decision in APORTIL IP, Dili Timor-Leste can be accepted. 4) Promotion influences positively and significantly to purchasing decision in APORTIL IP, Dili Timor-Leste cannot be accepted or refused. 5) Trust influences positively and significantly purchasing decision at APORTIL IP, Dili Timor-Leste cannot be accepted or rejected. 6) Price influences positively and significantly through trust in APORTIL IP, Dili Timor-Leste cannot be accepted nor rejected. 7) Promotion impacts positively and significantly influences to purchasing decision through trust at APORTIL IP, Dili Timor-Leste cannot be accepted or rejected.