Balanced journalism amplifies minority positions: A case study of the newspaper coverage of a fluoridation plebiscite

1Citations
Citations of this article
6Readers
Mendeley users who have this article in their library.

Abstract

Background Public opinion surveys usually report majority support for fluoridation in North America. Yet many local plebiscites produce opposite results. One possible reason is the nature of local media coverage. Analysis This article reports on a content analysis of news coverage and letters to the editor about a fluoridation plebiscite in Waterloo, Ontario. Qualitative research suggested that the groups opposed to fluoridation were more motivated and better organized than those in support. The net effect was news coverage more neutral toward fluoridation than supportive or critical, predominantly framed in terms of risks rather than benefits. Conclusion and implications The findings here emphasize the reactive nature of contemporary journalism. In local fluoridation plebiscites, champions are required to produce news coverage that better conveys the benefits to the public.

Cite

CITATION STYLE

APA

Kiss, S. J., Perrella, A. M. L., & Rath, K. (2018). Balanced journalism amplifies minority positions: A case study of the newspaper coverage of a fluoridation plebiscite. Canadian Journal of Communication, 43(4), 633–645. https://doi.org/10.22230/cjc.2018v43n4a3355

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free