Abstract
The growing access to healthcare websites has aroused the interest of designing a specific advertising system focusing on healthcare products. In this paper, we develop an advertising method which analyzes the messages posted by users on a healthcare website. The method integrates semantic analysis with an inference engine for effective healthcare advertising. Based on our experiment results, healthcare advertising systems could be enhanced by using the domain-specific knowledge to augment the content of user messages and ads.
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Li, Y. C., & Chen, C. C. (2015). Effective healthcare advertising using latent dirichlet allocation and inference engine. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 9022, pp. 672–677). Springer Verlag. https://doi.org/10.1007/978-3-319-16354-3_74
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