Skip to main content
Journal ArticleOPEN ACCESS

The perceptions of people about family planning: The social marketing experience in Ethiopia

  • Demeke A
  • Demeke A
African Journal of Marketing Management (2018) 10(1) 1-7
DOI: 10.5897/ajmm2018.0561
N/ACitations
Citations of this article
13Readers
Mendeley users who have this article in their library.

Abstract

The study aimed at analyzing the role and practice of social marketing as an approach to address issues related to attitudinal change about family planning. Based on the idea of social marketing and its application to positively influence the behavior through changing …

Cite

CITATION STYLE

APA

Demeke, A., & Demeke, A. (2018). The perceptions of people about family planning: The social marketing experience in Ethiopia. African Journal of Marketing Management, 10(1), 1–7. https://doi.org/10.5897/ajmm2018.0561

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free