Skip to main content
Book Chapter

The principles

  • Armstrong J
Palgrave Macmillan UK, (2010), 25-277
DOI: 10.1057/9780230285804_4
N/ACitations
Citations of this article
7Readers
Mendeley users who have this article in their library.
Get full text

Cite

CITATION STYLE

APA

Armstrong, J. S. (2010). The principles. In Persuasive Advertising (pp. 25–277). Palgrave Macmillan UK. https://doi.org/10.1057/9780230285804_4

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free