Determination of micro and medium enterprises development needs based on business characteristics in Dolly

Abstract

Dolly ex-red light district area is one of the areas that contribute significantly in GDP Surabaya City is the ex-red light district of Dolly. The closure of Dolly ex-red light district by Surabaya City Government made the economy region is declining. The purpose of community service activities is to determine the community needs in developing Dolly MSMEs (Micro Small Medium Enterprises) based on business characteristics. Methods in the implementation of this community service program include the preliminary stage of field survey conducted in the area of research, mapping of MSME locations, interviews and identification of initial problems that exist in the local economic activities in the area ex-red light district Dolly, the implementation phase of potential mapping, problems and find the proposed needs Community by using participatory mapping. And the post-implementation stage is training and workshop and monitoring and evaluation. The output of this activity is the color training for Jarak Arum batik, job management training and financial management for each MSME, textile printing training and comparative study for SMEs Textile printing and SMEs shoes, marketing training for all types of MSMEs in the Dolly ex-red light district. The expected outcome is community commitment to keep developing MSMEs.