Enriching and engaging linear television: Findings and learnings with HbbTV second screen applications

Abstract

In this article we present findings from a research project on novel TV applications using second screens. We introduce new ways of enriching and engaging linear television by using HbbTV services in combination with second screen applications. HbbTV stands for Hybrid Broadcast Broadband TV, and focuses on bringing together the TV and the online world. Our goal was to make the social viewing experience more compelling by incorporating second screen functionality into TV formats. Our findings, obtained via substantial iterative user involvement, are the outcome of participation in the European TV-RING project, with the aim to develop and stimulate HbbTV within Europe.