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Book Chapter

Effects of interactive and imagery-strong websites

  • Kiss G
  • Esch F
DUV, (2006), 361-377
DOI: 10.1007/3-8350-5702-2_19
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Abstract

We investigate the impact of website interactivity in connection with its attention-getting effect on imagery processing and the generation of mental imagery. Results of an experiment indicate that the use of interactivity on brand websites can increase the activity...

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APA

Kiss, G., & Esch, F.-R. (2006). Effects of interactive and imagery-strong websites. In International Advertising and Communication (pp. 361–377). DUV. https://doi.org/10.1007/3-8350-5702-2_19

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