Digital marketing is the necessity in current scenario

Abstract

Digital marketing is an integrated term used for marketing of products or services with the help of internet so marketers can reach the customers and sale their products. The basic motto of the manufacturer is make a brand image of their enterprises, enhance more prospective customers & the sale of products & services by utilizing the digital marketing techniques. Indian market is today changing at faster pace day by day and with the help of Internet marketers are making communication with the consumers. These days marketers are aware that people are spending more time online in India every day, they are now spending more time on WhatsApp, facebook and on other social media. Therefore the companies are selling their products online and also their products are available on the various social media websites, this way they are making their market digital market rather than going for the traditional markets. Digital marketing growth comes from social media, people nowadays spend their time on social media and that is a plus point for marketers. Digital Marketing in India is growing day by day at higher speed.