Abstract
Nowadays tactile emotions on product surfaces gain more attention. This study aims to investigate what emotions consumers expect from product surfaces through tactile perception. A questionnaire was designed with 12 emotional expressions and 7 product categories, and data was collected through online survey. 121 participants took part in the survey, and the data was analyzed using ANOVA and Tukey multiple comparison test to examine significant difference among product categories for expected tactile emotion on product surfaces. It is concluded that each of product categories can be significantly differentiated by expected tactile emotions, and also age groups show significant interaction effects with product categories.
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Kim, D., Lee, Y. J., Kim, J., Park, H., Shin, M. H., Lim, J. H., … Hwang, W. (2017). Emotions in material surfaces for product design. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 10297 LNCS, pp. 275–283). Springer Verlag. https://doi.org/10.1007/978-3-319-58530-7_21
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