Skip to main content
Journal ArticleOPEN ACCESS

The Effects of Perceived Omni-Channel Intensity on Mobile Application Adoption, Purchase Intention and Brand Recommendation among Omni-Channel Shoppers

  • Okutani T
Japan Marketing Journal (2022) 41(4) 93-105
DOI: 10.7222/marketing.2022.015
N/ACitations
Citations of this article
7Readers
Mendeley users who have this article in their library.

Cite

CITATION STYLE

APA

Okutani, T. (2022). The Effects of Perceived Omni-Channel Intensity on Mobile Application Adoption, Purchase Intention and Brand Recommendation among Omni-Channel Shoppers. Japan Marketing Journal, 41(4), 93–105. https://doi.org/10.7222/marketing.2022.015

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free