Hotels as critical hubs for destination disaster resilience: An analysis of hotel corporations’ CSR activities supporting disaster relief and resilience

Abstract

Disaster management has begun to examine the unique role of the private sector in disaster relief. The hotel and lodging industry is an especially critical infrastructure for community disaster relief and resilience, providing many lifeline services in addition to core skills and competencies contributing to the community’s social and human capital. Social and human capital empower the community to better cope with disturbance, and companies’ efforts to build social and human capital are often tied to their corporate social responsibility (CSR) management systems. A framework was developed to evaluate the management system maturity of the hotel and lodging industry’s CSR management for disaster relief and resilience. An analysis of three hotel and lodging corporations was performed to understand the current state of the industry. While many hotel properties are engaging in CSR activities during disaster relief, the analysis revealed that corporate management systems have room for maturation and growth to support the resilience of their community.