POTENTIAL OF VIBER MESSENGER TO FOSTER ONLINE SOCIAL PRESENCE AMONG BLENDED LEARNING STUDENTS

Abstract

The adoption of mobile apps in teaching and learning stimulates learner motivation and engagement, and as a result, can enrich the overall learning experience. This study explores how Viber messenger, an instant mobile messaging application, can be used to foster learner engagement and online social presence among blended learning students. A case study approach was used, and data were collected through a questionnaire and student focus groups. A total of 237 students enrolled in various undergraduate and postgraduate blended learning courses participated. Results showed students preferred technological tools that help them to receive easier and quicker communications and learning support. Results further revealed that Viber messenger can enhance student collaborations and can help maintain social presence within a blended learning community in a geographically dispersed context. Further findings and implications for teaching and learning are also discussed.