The game of communication: An analysis of the emoji landscape in social media

Abstract

The empowerment of social media makes us into the era of diversification of transmission. The spread of the mass media content production and social organization monopoly pattern is broken. The Internet emerges as one the most unique landscape within the framework of public discourse. As a communication tool, emojis gradually become a refuge for various ideologies. It can be said that the popularity of emojis on social media is the result of a power game between various forms of ideologies. On the one hand, the emoji landscape formed in social media can be seen as the awakening of the subject consciousness of the public and the objectified product of network quality, but on the other hand, people have to watch out for the dissolution of social solemnness brought by the excessive entertainment of emojis, and the public has since become one-dimensional creature.