Professional career readiness in undergraduate business program

Abstract

The purpose of this research is to analyze the influence of three elements of student immersion experience (discovering your options, sculpting your plans, and marketing yourself) on activating student plan. A total of 82 students from a university located in the southeast part of Texas participated in the analysis. Results from partial least squares show that sculpting your value proposition and marketing yourself positively and significantly influence activating your plan. Also, a non-significant relationship between discovering your options and activating your plan was found. Discussions and implications forfuture research are presented.