A variety of factors have been found to influence eating behavior, which in turn aid in the understanding of how to address the obesity problem being experienced on a global level. In this research, we examine how different types of ambient scents can influence perceived temperature, which in turn can influence consumption volume and choice.
CITATION STYLE
Lefebvre, S., & Biswas, D. (2017). Nudging Healthful Consumption and Choices Through the Use of Ambient Scent: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 715–716). Springer Nature. https://doi.org/10.1007/978-3-319-45596-9_138
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