K∀RTE garden

Abstract

This product visualizes online shoppers’ action through VR space in real time, as they enter a web site. It visualize customer behaviors in a real clothing retail store chain, all items are placed according to their categories(e.g. outwear, pants), and you are able to see the users’ movements linked to their current action online, in virtual space. The purpose of this product is to let people realize what is missing in the idea of web marketing, by restoring humanity to online shopping. When we think of web marketing, we treat users as numbers when in reality it is necessary to think more sensuously when considering communication between people. Normally at a clothing store, if a clerk sees a customer looking at the same item for 10 minutes, he would go speak to the customer. Furthermore, if a customer has been looking at the same jacket and pants several times, the clerk would be able to tell that the customer is having a problem deciding what to wear. So far, nothing has been done to the current situation of web marketing. So we developed a product, to understand what we need, to get to know our customers better and to provide the best value optimized for each individual.