The great oxymoron: B2B UX

1Citations
Citations of this article
16Readers
Mendeley users who have this article in their library.

This article is free to access.

Abstract

Studies over the years have shown that business-to-business (B2B) software (and to some extent websites) does not deliver the same experience as its business-to-consumer (B2C) counterparts. This piece addresses the need to consider UX more in the process of creation in B2B, some of the inherent problems in B2B UX, followed by some practical solutions.

Cite

CITATION STYLE

APA

Edwards, J. (2015). The great oxymoron: B2B UX. Journal of Direct, Data and Digital Marketing Practice, 16(4), 266–269. https://doi.org/10.1057/dddmp.2015.22

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free