Abstract
Studies over the years have shown that business-to-business (B2B) software (and to some extent websites) does not deliver the same experience as its business-to-consumer (B2C) counterparts. This piece addresses the need to consider UX more in the process of creation in B2B, some of the inherent problems in B2B UX, followed by some practical solutions.
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CITATION STYLE
APA
Edwards, J. (2015). The great oxymoron: B2B UX. Journal of Direct, Data and Digital Marketing Practice, 16(4), 266–269. https://doi.org/10.1057/dddmp.2015.22
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