Understanding the booking patterns of Indian outbound travellers

Abstract

The purpose of this paper is to make a sincere attempt to understand the booking patterns of the Indian outbound travellers. The Paper investigates the booking patterns of the Indian outbound travellers. Limited literatures are available on Indian outbound travellers and their buying pattern is least researched by the scholarly community. The study will try to fill the gap in the scholarly studies being undertaken and will help the policy makers to frame the policies pertaining to the buying patterns of the Indian outbound travellers which is growing by leaps and bound. This is a grey area especially from the Indian perspective as it is least researched. Primary research has been carried out on a sample worked upon through the Slovins formula. The research findings will be of keen interest to both the academia and the industry actively involved in research pertaining to the booking patterns of the outbound travellers from India. The results arising from primary research indicate that social media plays a major role in influencing the holiday plans and booking patterns of Indian outbound travellers.