Revolutionizing Marketing in Tourism Industry Through Blockchain Technology

Abstract

The blockchain technology has already started to dramatically disrupt the tourism industry. It has the potential to create a new landscape in the tourism industry generated by increased disintermediation, to generate new markets from several cross-industry applications, to modify the systems of rating, booking, supply chain, transportation, contracts, and payments as we know them. This paper aims to identify the effects that blockchain technology will have on marketing in the tourism industry. Based on the literature review, on the analysis of the success stories and cases, on the observations on the functional models of the actors that already use the blockchain in the tourism industry, the paper highlights the development prospects in the field and builds the basis for shaping the concept of the future marketing in tourism industry.