Competition from the Commons?

Abstract

2006 had been a very interesting, not to say turbulent, year for Juergen Bauer, head of product strategy for small and medium-sized enterprises for Siemens Enterprise Communications (SEN), and all of what had previously been Siemens Communications. With the foundation of the new SEN subsidiary that originated from the Enterprise Networks segment of Siemens Communications, SEN could now focus on what lay ahead, hoping to leave its troubled past behind for good. Sitting in his Munich office in late December, Bauer was starting to prepare a presentation he was supposed to give at the first Board meeting in January 2007, in which the current strategy of SEN was to be reviewed. Bauer had chosen to take a closer look at some of the current drivers of the industry – especially Voice over IP (VoIP) – and how they were currently being addressed by SEN.