Implementing DAM as a creative driver for multi-channel retail operations — Interview with BJ Gray of Victoria's Secret

Abstract

Implementing an Online Digital Asset Management System -- it is everyone's dream to have every image, every shot and every retouched image in one place. Having assets archived properly not only protects them from loss or corruption but it helps drive time and cost efficiencies as it expedites the photo selection for upcoming creative projects. However, it is an even bigger dream to have all of that plus a DAM system that can be accessed from anywhere and has a robust set of tools to drive more efficient workflow -- rights management, image selection, approvals and distribution. To implement a creative "hub" for all your images and projects not only connects various organizations but your external business partners as well. [PUBLICATION ABSTRACT]