A Workflow Model Based on Three Pillars: Processes, Technology and People within an Organization

Abstract

As digital commerce settles among consumers, the need to capture these users grows. The demand for techniques, tools and strategies grows as digital sales channels multiply and as consumers continue to adopt new online shopping habits. This is why ecommerce specialists today position themselves as the most demanded profiles in the commercial area. Due to the high growth rate of e-commerce globally, companies that did not have knowledge about this marketing channel had to help themselves to continue their business competitively. For this purpose, a quality model of workflows, metrics and indicators is proposed based on quality standards and information collected from the software industry and computer services in the region, emphasizing an integration architecture with other systems to concretize the digital transformation of companies. companies.