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Content Popularity and Spence’s Theory of Costly Signaling

  • Anderson E
Springer Berlin Heidelberg, (2010), 101-139
DOI: 10.1007/978-3-642-13299-5_7
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Anderson, E. (2010). Content Popularity and Spence’s Theory of Costly Signaling. In Social Media Marketing (pp. 101–139). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-13299-5_7

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