Critical factors of food production in cooperatives: Methodological aspects

Abstract

Over the current year, the monitoring of economic development in the country made it possible to identify the increasing food production in the country, macroeconomic stabilization, and increased investment activity of organizations. Consumer cooperation is an important segment of the economy and has a diversified type of activity. Consumer cooperation makes a significant contribution to the budget development in rural settlements, and provides rural residents with basic necessities. The authors analyze the state of consumer cooperation organizations in Russia. The characteristics of consumer cooperation enterprises that potential buyers take into account when choosing are defined. These characteristics are the factors of enterprise competitiveness. Analysis of consumer preferences using factor analysis conducted; main directions of improving the activities of consumer cooperation enterprises identified. The research shows that for when potential buyers choose a consumer cooperative enterprise, the quality and range of goods and services become the decisive factors. A methodology for analyzing the influence of factors on the production of food products of consumer cooperation in the regional market is developed and presented in the paper. The proposed method is a tool that allows to improve the management process of consumer cooperation organizations, taking into account logically interconnected and settlement-based conclusions. Therefore, this method allows one to increase the efficiency of the organization and helps to improve competitive position in the market.