Data visualisation, user experience and context: A case study from fantasy sport

Abstract

Fantasy Football is a rapidly growing online social game. As users become more sophisticated and technology advances, the amount of data that is available to inform users' decision making is growing rapidly. Representing this data in an informative and engaging way can be a challenge but data visualisation offers many ways to achieve this. This paper focuses on the design of interactive solutions that are measured against existing products by way of a comparative evaluation. In order to study the impact on user performance, efficiency and accuracy are measured for clearly defined tasks carried out on each design. The user experience is measured to understand the satisfaction and perceived ease of use of each visualisation system. This study will be useful to validate or challenge existing principles of data visualisation design and perception as well as offering suggestions for improving fantasy football products. The study will also serve as a case study to support further research into data visualisation evaluation methods. The paper concludes by discussing the findings and possible areas for further research and design. © 2013 Springer-Verlag.