Perceived Media Logic: A Point of Reference for Mediatization

Abstract

The paper introduces and discusses the concept of perceived medial logic against the background of mediatization theory. We argue that, in order to analyze mediatization as a facet of social change, it is necessary to focus on peoples’ perceptions of what constitutes media logic: The perception of media logic serves as orientation horizon of adaptations in the course of mediatization. Our arguments are based on the state of theoretical and empirical research in general as well as on qualitative data the authors gathered in 2012 and 2013.