Digital business outcomes: Digital innovation and its contribution to corporate development

Abstract

Nowadays, IT is an important component of a company's value chain. However, it has to face the latent suspicion of being 'too expensive anyway' as the management is constantly demanding cost savings. Furthermore, the modern role of IT also requires the implementation of innovative tasks to maintain sustainability for companies. From this, one can derive IT's task to translate its services and its technical and legal framework conditions into business language. The purpose of this article is to show the broad scope of IT in the value chain of today's companies. With this, we are moving away from a purely financial perspective and explicitly include organizational and processrelated improvements. By the example of the relatively advanced implementation of IT strategy at Vattenfall, VOICE shows with a flagship project the versatility of IT's value contribution.