Determinants of facebook adoption and use within the workspace in catholic university of central Africa

Abstract

Given new and innovative services brought about by Information and communication technologies (ICTs) including social media, they have become vital tools and channels for both individual users and organizations. Thanks to social media, people and institutions are being given the possibility to automate and improve the performance of their activities, to take advantage of rapid elec tronic diffusion processes to guarantee a better information sharing between users, inter alia. This study focuses on the Facebook social media network and attempts to identify and analyze the factors that influence the usage of this tool in the Cameroonian professional environment. To test our proposed model, data were collected from 142 social media users from Cameroonian universities. Findings have shown that the perception of connectivity and the attitude toward using Facebook have significant influence on the intention to use Facebook at the workplace.