Industri Radio Indonesia dalam Hegemoni Kapitalisme (Kajian Kritis Studi Media)

Abstract

This research is intended to elucidate the discourse of political economy in Indonesia radio industry. Nowadays, radio has became one of the profit- oriented businesses and Contemporary Hits Radio (CHR) music format considered accomodating that purposes well. Nielsen’ survey (2015) proves it by stating that radios using CHR music format settle in top positions on a chart based on the listeners in Jakarta. CHR music format plays trending popular songs, especially western songs, based on the global chart, like Billboards. While in fact, it is quietly strengthens the domination of major players in record label industry. They are Sony Music Entertainment, Warner Music Group, and Universal Music Group. To reveal this phenomenon, the researcher analyses the empirical data that consists of song chart in CHR music format radio in Indonesia, Nielsen’s research data about radio rating in Indonesia, recording industry market share document along 2005 to 2011. This research basically explains that the economical interest has turned the radio to the tool of industrial mass culture by the major players in record label industry and its correlation with the capitalist system in music industry to create trending popular music. Kata