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Drivers for On-line Impulse Purchases of Highly Symbolic Products

  • Mattia G
  • Di Leo A
  • Principato L
Springer International Publishing, (2021), 47-54
DOI: 10.1007/978-3-030-65923-3_7
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Mattia, G., Di Leo, A., & Principato, L. (2021). Drivers for On-line Impulse Purchases of Highly Symbolic Products. In Online Impulse Buying and Cognitive Dissonance (pp. 47–54). Springer International Publishing. https://doi.org/10.1007/978-3-030-65923-3_7

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