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The Markets-As-Networks Tradition in Sweden

  • Johanson J
  • Mattsson L
DOI: 10.1007/978-94-011-1402-8_10
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Abstract

… speech to the trustees of the Marketing Science Institute, said that the paradigmatic orientation of marketing moves from transactions … the marketing function in the selling firm. Typically, …

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APA

Johanson, J., & Mattsson, L.-G. (1994). The Markets-As-Networks Tradition in Sweden (pp. 321–346). https://doi.org/10.1007/978-94-011-1402-8_10

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