Trust and Confidence in E-Commerce

Abstract

An effective web-presence is regarded as a pre-requisite for a successful Internet buyer-seller-relationship. The implementation of such a web-presence requires consideration and implementation of several important factors, which include the proper utilization of Internet technology. In addition, e-industry cannot afford to overlook the issue of consumer trust and confidence. This issue prompts the question as to how to quantify these concepts so that they can be embedded in an Internet interactive environment. In this paper, the trust and confidence issue and some of the inherent problems associated with it are discussed. We then investigate several studies and models that have addressed these problems and propose a new model-of-trust for creating e-commerce applications.